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20:20 Media & Analytics

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What we do

FULL SERVICE DIGITAL:

Award-winning creative coupled with world-class data analytics is the power marriage of art and science and the future of digital marketing. We count on numbers and we are driven by data’s power. We believe that ROI is king and that facts are figures. And this data driven approach has made us one of the UK’s most creatively awarded agencies. So we always start with the data: audience, reach, views, targets, clicks, response, conversion, visitors, age, seeding, text, users.

The resulting digital insight is why the world’s biggest brands number among our website and eCRM clients, why our viral campaigns spread exponentially and why our mobile campaigns get telephone-number hits.

The better the data, the better the understanding, the better the creative: hindsight + insight = foresight.

MEDIA & ANALYTICS:

We help guide our clients to make the right choices in the digital media and performance arena. We have four key areas of focus:

1. Search Marketing (PPC & SEO) & Social Media
2. Media planning & buying and Marketing Investment Management
3. Consultancy
4. Marketing Management Software

A Look Inside

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Awards, Memberships, Affiliations & Partnerships

    Our Clients

    Our Work

    Oxfam: CHALLENGE: How does Oxfam GB immediately engage Facebook users towards starting a conversation on the human impact of climate change? SOLUTION: Use a highly targeted and segmented Facebook campaign to deliver an innovative new format - poll engagement ads. * Delivered 11,000 poll responses in 2 weeks * 0.48% engagement rate (Facebook average is 0.25%)

    Oxfam: CHALLENGE: How does Oxfam GB immediately engage Facebook users towards starting a conversation on the human impact of climate change? SOLUTION: Use a highly targeted and segmented Facebook campaign to deliver an innovative new format - poll engagement ads. * Delivered 11,000 poll responses in 2 weeks * 0.48% engagement rate (Facebook average is 0.25%)

    Holiday Extras: CHALLENGE: Build customer sales through an alternative online media channel to search campaigns? SOLUTION: Utilising low cost, high volume network media on IASH accredited sites the campaign was able to target customers with bespoke sales messages. * Positive ROI on the first day that the campaign went live * Target cost per acquisition reached within 7 days * Holiday Extras brand message viewed over 62 million times in 2 months

    Holiday Extras: CHALLENGE: Build customer sales through an alternative online media channel to search campaigns? SOLUTION: Utilising low cost, high volume network media on IASH accredited sites the campaign was able to target customers with bespoke sales messages. * Positive ROI on the first day that the campaign went live * Target cost per acquisition reached within 7 days * Holiday Extras brand message viewed over 62 million times in 2 months

    Pokerstars: CHALLENGE: How do we maximise brand presence and ‘real money’ poker player recruitment for the world’s largest poker site? SOLUTION: Relaunch and continually optimise a sophisticated search marketing campaign – jackpot. * New player sign ups increased by 104% * New ‘real money players’ increased by 140% * Cost per real money player reduced by 71%

    Pokerstars: CHALLENGE: How do we maximise brand presence and ‘real money’ poker player recruitment for the world’s largest poker site? SOLUTION: Relaunch and continually optimise a sophisticated search marketing campaign – jackpot. * New player sign ups increased by 104% * New ‘real money players’ increased by 140% * Cost per real money player reduced by 71%

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