Betterware UK Ltd

Betterware has been one of the UK’s most successful home shopping catalogue companies since 1928 and has been based in the West Midlands since 1984. Best known for our extensive Homeware and Housecare cleaning products, our ranges also include gifts, personal care and beauty and outdoor products.

Customers can order products through the network of self employed Distributors, by post, online and over the phone.

We offer a totally flexible business opportunity in terms of time, commitment and location. People from all walks of life, with no previous experience of running a business, now run successful Betterware businesses. We are extremely proud to say that we provide you with an absolutely unique opportunity to start your own business - absolutely free of charge and with no hidden catches! Your success is our success so we help you every step of the way.

As well as operating in the UK and Ireland, our brand also sells to customers on mainland Europe, The Channel Islands, Gibraltar, Malta, Cyprus and Central America. Betterware also operates in Poland.

We are part of the vibrant and thriving Direct Sales Industry, which accounts for over £2 billion of goods and services each year in the UK and it is a dynamic, growing sector with the volume of sales doubling over the past decade. Direct Selling is the UK's largest provider of part time earnings.

Betterware is a member of the Direct Sales Association which is approved by the OFT.

We're very proud of our family culture and we really believe we provide people with the perfect solution, not only in terms of products for their homes, but also with a way of earning that offers you the perfect solution for getting your work/home life balance perfect. Our sales structure is a close-knit community of family businesses all pulling together and our success is built on those family and business partnerships. So, we have two main aims - one is to provide customers with great value, creative and contemporary, problem solving homeware products and the other is to provide our community of sales teams with everything they could possibly need to help them be successful.

We offer an honest and fantastic opportunity to set up and establish your own business in your own area, supported and backed, trained and encouraged by a reputable and established company which values people and celebrates their successes - and it's absolutely free of charge!

We have many ways of recognising and enjoying our teams' successes. We run local, regional, national and international events so we can all get together to not only share experiences and information but also keep our family and community 'feel' strong. We run incentives, promotions and recognition schemes to reward and promote success and we have a lot of fun too!


If you asked us what we think our biggest achievement is we would say it’s that we’ve changed the lives of many, many thousands of people for the better throughout the decades. We continue to offer an extraordinary business opportunity and it remains true that no matter who you are and what your background or skills are, if you work hard and are determined to succeed then there are no limits to how successful you can be running a Betterware business. And we'd reiterate the importance of our family culture, the team spirit, which was created by our founders and maintained right up to the present day.