CLARA

CLARA listens to the community discussion. Currently we specialise in the video games industry to give these companies a valuable and unique insight into their most valuable and loyal users to better understand and engage with them.

Video games have large communities that actively discuss their experiences in forums. CLARA helps companies understand what their community is saying about their video games. By analyzing millions of discussion posts CLARA can give insights into trending topics, concept relations and who the top contributors are, among other important information.

By using CLARA our customers are better able to attend to and engage their community. Respond faster to customers that have problems or research topics important for marketing or product development.

CLARA is a Reykjavik based high-tech business intelligence company, with offices in San Francisco and opening in London. With 12 employees in Reykjavik and 2 employees in San Francisco, we’re passionately solving one of marketing’s most exciting problems; CLARA was founded to answer those questions in the most effective way. Combining artificial intelligence with text analysis to provide customers with real insights, close to real-time, is the solution.

The Team
At CLARA the team is the key to success. The company is nothing but its employees and its quality depends only on the collective strength and genius. The team comes from different disciplines including, marketing, text analysis, AI design, psychology, philosophy, mathematics and more. The management team brings together years of experience and a new look on how to create a complex and effective software.

At CLARA, we like to think that we think so far outside the box, that the box isn't even a metaphysical possibility. If this box was Schrödingers cat, that pussy would go hungry for days and days.

CLARA is intravenously connected to the trends and topics of now, both in terms of technological innovation and office culture, and to that extent we can proudly say that we now have more PS3s at the office then there are employees. If Google is Chuck Norris, then CLARA is Charlie Sheen, except without the prostitutes and illegal drugs, although we do have a Zen garden and a beerpump (but we consider that a human right).