Camelot Group

Dynamic, pioneering and inspiring, Camelot transforms lives – of National Lottery winners and Good Causes beneficiaries in communities all over the UK.

Camelot is an organisation like no other – a major private company which manages a high-profile national institution, with the overall aim of maximising returns to the Good Causes in a socially responsible way.

One of the UK’s leading consumer brands, around 70% of UK adults regularly play The National Lottery, over 4 million people win prizes every week and annual sales are over £5 billion. In the last 15 years, The National Lottery has created over 2,400 millionaires and raised more than £24 billion for Good Causes – that’s around £25 million each and every week.

The National Lottery is contributing £2.2 billion towards staging the London 2012 Olympic Games and Paralympic Games – the largest sum from a single organisation and the biggest ever lottery-funded project to date, which will leave a lasting sporting legacy for the entire UK.

Camelot’s marketing skills are matched by its expertise in project management and technological knowhow. As part of its third Licence bid commitment, Camelot had to roll out 27,500 new terminals, media screens and satellite dishes across its retailers – the largest, and fastest, lottery upgrade of its kind in the world, which took one million person hours and was completed within the agreed timescales.

As a responsible operator, Camelot is also charged with a duty of care to its players and winners, and with maintaining public trust and confidence in The National Lottery.

The Camelot model for running a lottery is now recognised as a world leader. Our plans for the future will build on the expertise we have developed over the past 15 years in delivering complex projects, online and interactive systems, secure transaction processing, marketing and partnering.

Over the next 10 years, Camelot aims to diversify its business even further – exporting the best of Britain to serve nations’ dreams across the globe, while maintaining a flourishing UK National Lottery at its heart. By making full use of its range of skills, deploying innovative and groundbreaking technology systems, and introducing new, exciting and original games, Camelot will continue to transform lives for consumers and communities across the UK and abroad.

Our company values and culture provide the foundation for our commitment to corporate responsibility. They shape our commitments to involving stakeholders, to maintaining public trust, to supporting our local communities and to being an employer of choice.

The commitment and dedication of our staff is vital to the continued success and responsible operation of The National Lottery. We aim to be one of the best companies to work for in the UK by creating a high performance culture in which people are rewarded and encouraged for giving their best.

Camelot's Values

Our company values are fundamental to the success of the lottery:

> We believe in Fair play for our people
> We behave with Integrity
> We want to be Trusted to deliver
> We work as a Team
> We seek Excellence in everything we do
> We take Responsibility for our actions

The Camelot way of doing things:

We believe it's important for our staff to understand how our values work in practice. When we were developing these values, we asked them to help us think about how they translated into the day-to-day behaviours we need to exhibit in our work at Camelot.