EcommerceConsultants

Downtown Ecommerce Partners is an ecommerce consulting and services firm specifically focused on helping startups, and small to medium sized businesses understand and grow their ecommerce businesses efficiently and successfully. Based in Philadelphia, we are led by ecommerce consultants with over 40 years combined experience working with and for some of the top names in the industry.

Our ecommerce consultants provide a broad array of professional services including: site analytics, online marketing strategy and management, strategic planning, vendor selection, and technology evaluation & selection. We take a vested interest in our clients’ success. Our ecommerce consultants are flexible and can engage in a variety of ways to meet your ecommerce business objectives.


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Downtown Ecommerce Partners will help you improve upon and understand your ecommerce performance.

Customers are empowered as never before which presents unique challenges and opportunities for marketers. More than ever it is critical to have a fluid, comprehensive ecommerce marketing strategy, supported by strong technology and analytics, that engages your customers and produces for your business.

We begin by evaluating your current ecommerce strategy, initiatives, and opportunities – both online and offline. We then implement and oversee a robust and comprehensive portfolio of marketing channels and campaigns aimed to meet your goals for ROI, customer acquisition, and total sales. We specialize in Search Engine Marketing, Affiliate Program Management, Email Strategy & Management, Social Media, and Display Media.

At Downtown Ecommerce Partners, we understand the value you put on both your brand and your customer relationships. With this in mind, we work with our clients every step of the way to ensure complete transparency. Since we are conveniently located in the Philadelphia area, we can easily meet with clients face-to-face at critical stages of ecommerce marketing strategy development, vendor selection, planning, and management.

Founded by ecommerce veterans, JP Werlin and Nick Bertolino, Downtown Ecommerce is built on a broad and diverse ecommerce experience base.



Dave Galgon - General Manager

Dave Galgon is the General Manager at Downtown Ecommerce Partners and brings 14 years of management experience to the team. Dave specializes in online marketing and ecommerce strategy which he combines with a professional background in operations and process improvement.

Prior to joining DEP, Dave spent six years at Overstock.com where he served as the Outbound Fulfillment Director responsible for shipping operations and strategic projects. Dave oversaw a number of critical projects which contributed to Overstock’s growth from 500 to 35,000 orders per day, including technology selection, process design, and the company’s warehouse design overhaul, in addition to the growth and management of a large operational organization. Dave also played point on corporate initiatives designed to reduce cycle times in product merchandising and creative production. Dave uses his experience to bring a balanced perspective to client engagements.

Dave has a Bachelors Degree from Dickinson College and earned his MBA through the Executive MBA Program at Villanova University.


JP Werlin - Director

JP Werlin is the Co-Founder and Partner at Downtown Ecommerce Partners whose specialty is ecommerce and online marketing strategy consulting.

Prior to starting Downtown Ecommerce Partners, JP served as Vice President of Strategy and Business Development for SearchMarketing.com. JP played a key role in the successful acquisition of the entire business by ChannelAdvisor in July 2005. JP worked as the Director of Online Marketing at GSI Commerce responsible for the online marketing efforts for 30 of GSI's Merchant Partners proving online marketing to be a viable Partner Service at GSI.

Prior to GSI, JP enjoyed 3 years at Overstock.com building the drop ship vendor "Partner Program" and managing all customer acquisition focused online marketing efforts including Paid and Natural Search, Portal, Comparison Shopping Engine, Affiliate and New Business ultimately driving 40% of total site sales.

JP has spoken about his experiences in online marketing at the National Retail Federation's Shop.org Marketing Conference and Annual Catalog Conference hosted by the DMA and blogs regularly on ThinkPipeline.com.



Nick Bertolino - Director

Nick Bertolino is the Co-Founder and Partner at Downtown Ecommerce Partners whose specialty is ecommerce Operations, Product Management, and ecommerce Strategic Consulting.

Nick has over 17 years of professional work experience in general business management, strategic / management consulting, sales, interactive marketing, Internet / ecommerce, client relationship management and systems integration.

Nick has worked in the past for Deloitte Consulting, Cambridge Technology Partners, and several start-up technology organizations. He was previously employed by GSI Commerce, the market leader in ecommerce outsourcing for large organizations.

While employed with GSI Commerce, Nick had P&L responsibility for a large portfolio of ecommerce businesses, with a specific emphasis on luxury and electronics brands including Estee Lauder, Polo, Kate Spade, Bath and Body Works, Palm and Radioshack.

Specifically, Nick was responsible for the account management, sales, marketing and overall operations of these businesses. In addition, Nick has led many of these businesses through the build out and launch of their ecommerce businesses on the GSI platform.

Nick has a Bachelor of Science degree in Computer Science from Drexel University and Master in Business Administration from Carnegie Mellon University.