Research and Strategy Senior Manager
About Me
I have worked in the research and insight industry for over 16 years. During this time, through the interpretation of consumer insights, market intellect and audience analysis, I have enabled large brands to fulfil their consumer and brand strategies,
to develop the most relevant; editorial, programming, products, advertising and marketing to attract and engage the ever-changing audience and thus affect their ROI in a positive way.
During my career I have played a pivotal role for
all my media employers as a media audience measurement expert, creating an in-depth knowledge of press, radio, TV and Internet measurement at a local, European and global level.
I have played an active role in achieving revenue goals,
either through traditional advertising or through the identification of consumer led new product developments by acting in a consultative manor leveraging insights, audience expertise and media knowledge, to achieve key business goals. I am adept at evaluating
and delivering insights that make a difference to bottom line profit.
I work in a collegiate fashion so that my colleagues and team are all in the mindset to deliver on the goals that are set and are appreciative of the vision behind
the goal.
I look forward to hearing from you.
