Senior New Business Development Sales
About Me
A demonstrated New Business Executive; a leader who has managed national sales teams within an entrepreneurial corporate culture; and, executed with a balance of hands-on management and leadership skills. She has implemented the strategic and tactical
sales plan that evolved and grew two (now public) companies.
As a former SVP Strategic Partnerships for two successful Internet sites, she is an executive who has led national sales teams, account services and traffic departments. Specializing
in strategic alliances geared to utilize cross-platform opportunities, specializing in optimizing monetization and strategic synergy. She grew sales revenue from $200,000 to over $13.0M in a two -year period for Salon.com and achieved a successful IPO. Her
extensive experience spans all media; both in sales and within advertising agencies.
A serial entrepreneur in her own right, she owned and operated Crystal Children Center, a Yoga Center for Children in Weston, CT. She sold CCC in 2007
and formed Murdock Woods, LLC, a Strategic Sales Management consulting group. She is the mother of four children and President of the PTO. An athlete, an avid runner and a sports fan, she is a soccer coach for local youth groups. She attended Skidmore College
and The University of CT, obtaining her B.S. in Bi-lingual Education and Marketing.
