Brand Manager
About Me
Brand Manager Jan 10- Present
Please Mum, Vancouver, BC
Most recently took on the responsibility of retail marketing as well as continuing to manage the web business. In this role I report directly to the CEO of Please
Mum.
• Responsible for developing and executing both retail and online marketing plans to achieve sales targets
• Developed Loyalty Program for both retail and online stores. Used consumer purchasing behaviors and survey analysis
to develop a program that would increase both frequency and average purchase.
• Developed internal communication packages for retail team, to ensure proper execution of marketing plan.
• Responsible for delivering on marketing KPI targets
while staying within budget parameters.
• Responsible for leading and developing a team of 6 people.
E-commerce Manager Mar 06-Dec 09
Please Mum, Vancouver, BC
• Responsible for
developing online strategic plan to achieve profit goals. In my first year we met profit goals, and increased revenue by almost 300%.
Marketing Analyst Sep 05-Feb 06
Please Mum, Vancouver, BC
• Managed the Please
Mum CRM database, and used the information to help develop marketing strategy
• Analyzed key performance indicators (Traffic, $/Cust, and Conversion) and provided recommendations on ways to improve
• Responsible for preparing weekly reports
and presentations to the executive team.
